Practical growth guides.

What is an AI Chief Growth Officer?

An AI Chief Growth Officer scores a company's growth, compares periods and tells each department what to do next. Here is what it does and who it is for.

How to measure business growth across six systems

Measure growth across acquisition, activation, retention, revenue, operations and finance instead of looking at revenue alone.

The e-commerce numbers every store owner should track

Sales, average order value, repeat purchase rate, refund rate and stock health explained, with what to do when each one slips.

How to build an advertising funnel that pays back

A four-step advertising funnel from first view to repeat customer, with the ad, audience and target for each step.

How to split an advertising budget across funnel stages

A practical starting split for awareness, interest, conversion and retention budgets, and how to adjust it from results.

How to reduce cart abandonment

Practical ways for online stores to win back shoppers who add to cart but do not buy.

How to sell on TikTok Shop and Instagram Shops together

Keep one catalogue, one stock count and one sales view when you sell on several channels.

How to track sales if you use spreadsheets or your own system

Get growth dashboards from Excel, Google Sheets, CSV exports or your own CRM without a store platform.