Guide
How to build an advertising funnel that pays back
An advertising funnel is a planned path from a stranger seeing your ad to becoming a customer, and coming back. Planning each step separately stops you paying to show the same sales message to people who are not ready to buy.
Step one, get noticed
Show short, useful content to a cold audience that looks like your best customers. Success here is cheap views and people watching, not sales.
Step two, build interest
Show people who watched or visited a closer look: reviews, how it works, what it costs. Success is clicks and visits.
Step three, win the customer
Show a clear offer to people who visited key pages or added to cart. The landing page should have one goal and one button.
Step four, bring them back
Show past customers and abandoned carts a reason to return. This step is small but usually the cheapest source of sales.
Track with links and one weekly review
Tag every ad link so you can see which ad brought each visitor, then review spend, clicks and results once a week. Pause the worst third and move the money to the best.
Questions
Does Grotivo run my ads?
No. Grotivo plans the funnel, writes the ads for each platform, gives tracking links and tells you what to change from the numbers you enter. You run the ads in the ad platforms.
Put this into practice with Grotivo.
Plan an ad funnel