Advertising funnels
A complete advertising plan in a minute, then track what it wins.
Choose your goal, say what you are promoting and Grotivo builds the funnel: who to show ads to at each step, the ad wording for each platform, how to split your budget and the links to track it.
Funnels for every goal
Lead generation
Turn strangers into enquiries with a free guide, quote or call.
Free trial or demo
Get the right people to start a trial or book a demo.
Webinar or event
Fill a live session, then follow up with everyone who came.
Local services and bookings
Bring nearby customers to call, book or visit.
Retargeting and win-back
Bring back visitors, leads and past customers.
Brand awareness
Get known by the people most likely to buy later.
Store sales with catalogue ads
Show your products to shoppers likely to buy, straight from your catalogue.
New product launch
Build excitement before launch day and sell out the first batch.
Cart recovery and repeat buyers
Win back abandoned carts and turn first orders into repeat orders.
What is in every funnel
- Four steps with a goal, an audience and one number to watch at each step.
- Ready ads for each platform, cut to fit their headline and text limits, with a picture or video brief.
- A monthly budget split across the steps and a target cost per result.
- Tagged tracking links for every ad.
- A launch checklist and a weekly review routine.
- A results log with click rate, cost per result and return on ad spend, and plain advice on what to change.
Questions
What is an advertising funnel?
An advertising funnel is a planned path from a stranger first seeing your ad to becoming a customer, and coming back to buy again. It usually has four steps: get noticed, build interest, win the customer and bring them back.
Does Grotivo run my ads?
No. Grotivo plans the funnel, writes the ads for each platform within their length limits, splits your budget, gives you tracking links and tells you what to change from the results you enter. You run the ads in Google Ads, Meta, TikTok, LinkedIn or Pinterest.
Which platforms are covered?
Facebook and Instagram, Google Ads, TikTok, LinkedIn and Pinterest.
Is it included in my plan?
Ad funnels are part of the Marketing studio, for companies and online stores.