Guide
How to reduce cart abandonment
Many shoppers who add to cart do not buy. Some are not ready, some hit a surprise cost and some are simply interrupted. You can win back a share of them.
Remove surprises
Show delivery cost and time early. Unexpected costs at checkout are a common reason people leave.
Make checkout short
Offer guest checkout and the payment methods your customers already use. Every extra field loses some buyers.
Send a reminder
A friendly email a few hours later, showing the item and one clear button, brings back some shoppers. A second message a day later with help or an offer can bring back more.
Retarget with the exact product
Show the item they left in their cart on Facebook, Instagram or Google for a few days.
Put this into practice with Grotivo.
Use the cart recovery funnel and email template