Guide
How to sell on TikTok Shop and Instagram Shops together
Selling on more than one channel grows reach and multiplies admin. The fix is to treat your catalogue and sales as one thing.
One catalogue
Write each product once, with photos, a clear description and a price, then publish it to each channel.
One stock count
Overselling is the main risk of multi-channel selling. Keep stock in one place and check it daily.
One sales view
Compare channels by sales, orders and average order value in the same currency so you can see where to spend your time and ad budget.
Different content, same product
Short vertical video works well on TikTok. Photo carousels and catalogue ads suit Instagram and Facebook.
Put this into practice with Grotivo.
Connect your channels