Simple pricing for companies and online stores.

Company plans give your leadership team the Growth Score, AI advisors, the growth plan and reports. Store plans give online stores their sales, products and stock in one place with Tom as their e-commerce advisor. Every plan starts with a 14-day free trial, cancel any time.

Founder

Just you, up to 10 staff

$33/mo

$390 billed yearly · per company

For solo founders growing a startup from idea stage to the first hires.

1 leadership seat, add more any time
2 departments with AI advisors
600 AI credits a month

Includes:

Growth Score and six-pillar assessment
An AI Growth Advisor for each department
Talk recommendations through and turn them into projects and tasks
Weekly and monthly reports, brief or comprehensive
Report analysis by your Growth Advisor
Tom, your Grotivo assistant
Sales pipeline, email campaigns and department templates
4 social posts a month to 1 page
1 system integration, plus spreadsheets and quick entry
Grotivo MCP: use Grotivo in Claude, ChatGPT and other AI assistants
Invite guests to help with tasks

Start 14-day free trial

Starter

Up to 50 staff

$124/mo

$1,490 billed yearly · per company

For founders and small leadership teams getting growth under control.

3 leadership seats
3 departments with AI advisors
2,000 AI credits a month

Everything in Founder, plus:

1 admin to help run your team
Quarterly and yearly reports
8 social posts a month
3 system integrations
Data push API: send numbers from your own systems

Start 14-day free trial

Growth

Scale

251 to 1,000 staff

$749/mo

$8,990 billed yearly · per company

For established businesses running growth across many departments.

15 leadership seats
12 departments with AI advisors
15,000 AI credits a month

Everything in Growth, plus:

3 admins
Change 1 department every month
Industry benchmarking
Board-ready executive summaries
90 social posts a month to 6 company pages
Unlimited integrations
Full API and webhooks

Start 14-day free trial

Enterprise

1,000+ staff

from $2,500/mo

Annual agreement · per company

For large and blue-chip organisations with complex growth portfolios.

From 50 leadership seats
From 25 departments with AI advisors
50,000 AI credits a month

Everything in Scale, plus:

Up to 5 admins
Seats and departments tailored on request
300 social posts a month to 15 company pages
Custom integrations and SLA
Dedicated growth advisor
Invoice billing

Request custom price

Seats are for your leadership team, C-suite, directors, managers and department leads, and include your super admin and admins. The 14-day free trial includes up to 3 users and 3 departments (1 user on Founder); your full plan unlocks when you pay. Add extra seats or departments at any time. Prices exclude VAT/sales tax where applicable.

Compare plans

Feature	Founder	Starter	Growth	Scale	Enterprise
Company size	Just you, up to 10 staff	Up to 50 staff	51 to 250 staff	251 to 1,000 staff	1,000+ staff
Leadership seats	1	3	8	15	50+
Admins (plus super admin)	0	1	2	3	5
Departments	2	3	6	12	25
Integrations	1	3	10	All	All
Report frequency	weekly, monthly	weekly, monthly, quarterly, yearly	daily, weekly, monthly, quarterly, yearly	daily, weekly, monthly, quarterly, yearly	daily, weekly, monthly, quarterly, yearly
Report detail	brief, comprehensive	brief, comprehensive	brief, comprehensive	brief, comprehensive	brief, comprehensive
API	No	Push data	Push + read insights	Full API	Full API
Webhooks	No	No	No	✓	✓
AI credits a month	600	2,000	6,000	15,000	50,000
Industry benchmarking	No	No	No	✓	✓

Compare Store plans

Feature	Store Lite	Store Starter	Store Growth	Store Pro
Price per month	$19 / £16 / €18	$39 / £33 / €36	$79 / £69 / €75	$129 / £109 / €119
Connected sales channels	1	1	3	8
Marketplaces (Jumia, Amazon, Etsy, eBay)	No	No	1	All
Team members	1	1	3	6
Product publishes a month	10	25	150	Unlimited
AI product descriptions a month	10	30	150	500
Linked Google Sheets / Excel files	1	1	3	Unlimited
Email-in imports	No	No	✓	✓
Store email campaigns	No	No	✓	✓
Discount codes	No	No	✓	✓
AI credits a month	200	400	1,500	4,000
Store briefs	weekly	weekly	daily, weekly	daily, weekly, monthly, quarterly, yearly
Report analysis, advisor conversations and projects	No	✓	✓	✓
API	No	No	Send data in	Full API + webhooks

Store add-ons: extra sales channel $15 · extra team member $10 · 50 more product publishes $9 per month. Companies that also sell online can add any Store plan to their company plan and pay for both together. AI credits: every plan includes a monthly allowance; add 2,500 a month for $19, or buy credits that never expire from $9 for 1,000.

Add-ons: extra leadership seat $49/£42/€45 per month · extra department $59/£51/€55 per month.